Logo Design
A professionally designed logo ensures that your company’s branding is unique and elevates your business above the masses.
The Yard Juice Company
A new business for 2025, The Yard Juice Company needed a logo to clearly and quickly communicate what was on offer to people passing through to the high street and to help it stand out in a row of cafes and shops.
Our aim was to design a logo that was fresh and vibrant, but with a broad appeal. It was also required to sit comfortably in the history of its surroundings, namely, Hilliers Yard in Marlborough, Wiltshire.
The shape of the logo is based upon the classic wrought iron signs associated with the heyday of Hilliers Yard, echoed by the texture of the background. If you’re wondering why the sign isn’t cast in iron? Simply put, it wasn’t within the Clien’t budget at this stage. However, we were able to work with their chosen sign company to mimic the effect as far as possible. As a design business, we always work closely with the chosen print company to ensure you get the results you’re expecting.
One of our Favourite Designs
It’s all about the composition
Perhaps we shouldn’t have favourites as we’re proud of every logo we create, but this one took a lot of head scratching just to come up with the concept.
Based on a famous Scottish salmon fly, the Green Highlander, this representation’s composition is such that it would be ruined if you were to move any part of it.
A good logo should look composed yet effortless just like a sportsman at the top of their game. And like a sportsman, your eye can tell when something isn’t quite right, even if you can’t put your finger on it. But when a design is right you know, and so do your customers.
Here are just a few logo examples to show a variety of projects. We follow the same process and principles whether you’re a small business starting out, or an established business seeking a new or revised visual identity.
Brand or Logo? What’s the difference?
The confusion between the two goes back to the day when someone came up with the bright idea of heating up a chunk of metal and burning a shape into the backside of a cow.
We can assume that the cow wasn’t overly impressed by the idea, but this “branding” made it possible to identify which cow belonged to which ranch. In effect this branded mark became, quite literally, the brand-identity of the ranch.
Today we have a new name for the brand's identity. We call it a Logo.
The logo is regarded as the visual identity of your brand. You can think of your brand as the way your business is viewed by your cusomers as a whole. This includes every aspect of your business and not simply the quality and price of your product or service. Your logo then represents all of this - your brand - wherever it appears.
It’s worth pointing out that even the best logo cannot improve a poor brand. However, a poorly designed or off-the-peg logo can be harmful to any business. Logos are powerful things.
Our Design Work With Fishing Brands
Here at Tarn Graphics we’ve built a good reputation for working within the angling industry, mainly due to the Boss, Richard, being a life-long angler across all disciplines, especially fly fishing. It’s one thing being a designer, but you need to know your subject. With experience in fishing, equestrian and field sports we could be the graphic designers you need to have a chat with.
The Northern Fishing School
This project began with a phone call where our client said “I’m thinking of starting a fly fishing school and I need a logo”. That was back in the Spring of 2019. Six years - and one global pandemic - later the Northern Fishing School, based at Swinton Estate in north Yorkshire, is flourishing and has grown to include an on-site retail shop and online store.
Tarn Graphics continues to support this business and we’re delighted to have been so involved in their development.
Marketing and Graphics
Over the past six years we have created hundreds of graphics for the Northern Fishing School, from banners, feather flags, gazebos and vehicle graphics, to every kind of Social Media graphic. Below is a small selection of our work that demonstrates the benefits of brand consistency in your marketing.
Click the phone to visit the Northern Fishing School website.
A Wix website designed by Tarn Graphics.
A few more Fishing Logos
The fishing industry is an emmensely wide and varied business and you only have to walk into one of the modern fishing tackle warehouse-sized stores to appreciate just how immense a business it is. It is also a business of which most graphic designe companies have little to no knowledge of. Not so with Tarn Graphics, where you’re likely to see a fly or lure rod rigged and ready in the corner of the office. After all, this is Wiltshire and we do have a lot of water. Hopefully this small selection will reassure you that we know what we’re doing when it comes to fishing related logos.
Logo Redrawing Service
Have you been told that your logo artwork is too low a resolution to be printed? Depending on the detail of the artwork you have, it may well be possible for us to redraw your logo and scale it up to whatever dimensions you require.
A logo that delayed a pipeline
Requests don’t come much more urgent than this.
The construction of an African pipeline was being held up because the workers hadn’t received their hardhats.
The reason? The hardhats needed to have the company logo on them and the one that had been supplied was of poor resolution.
That low resolution graphic was all we had to work from to create a new one. It also had to be done in a day. No pressure then.
Redrawn and high resolution
The supplied low resolution
A few everyday logos.
Redrawn, clean lines and ready to print
*Always ensure that the person supplying the artwork owns the copyright*
