Rubik’s Cube: Cycling jersey design

Here it is, the World’s first Rubik’s Cube cycling jersey.
The brief from Summit Different was straight forward: Produce a cycling jersey design that is both eye catching and unmistakably Rubik’s. However, coming up with this design was far from simple and is actually the result of very many concept designs, and a good deal of experimentation.
What I set out to achieve was a design that flowed well over the entire jersey, interrupted by the jersey pattern, and its seams, as little as possible, and to hide the three rear pockets and full front zip within the design.

Rubik’s CEO Mike Townsend said, “It takes a great deal of imagination, design and time to visualise how well the Rubik’s brand would work on a Cycling Jersey and Summit Different have certainly delivered.  It’s great to see the vibrant colours on the jersey and I look forward to spotting them out on the streets”.

Rubick's Cube cycling jersey design

Photo, courtesy of Summit Different.