RMA Sports UK Logo
RMA Sports UK are suppliers of top class cross country ski and biathlon equipment to the Armed Forces and the public, both in the UK and abroad. They had been growing steadily for eleven years and wanted to smarten up their logo a little.
Working in such a specialised business they, and their logo, are extremely well known. For this reason I felt that it would be unwise to alter the essence of the logo, being the blue oval and bold red text, and so set about neatening it up.
Whilst, like any logo, I could have redesigned it in a number of ways, it's important that I listen to the client's wishes and work within them. By doing this the new and refreshed RMA logo is still instantly recognisable, while being sharper and more balanced.

RMA Sports UK Catalogue

RMA Sports UK brochure design-writing