Marina Gibson Fishing: Marketing & Design

Marina Gibson is the UK’s highest profile female fly fisher and an ambassador for the prestigious Orvis company. With 50,000 followers on social media and regular articles and features in such publications as The Field, The Times, Country life and The Daily Telegraph - as well as being in demand as a fishing guide - she decided it was time to have her own logo to represent her many ventures.
From my discussions with Marina it was clear that the logo would need to cover a varied and growing range of services and products and would, therefor, need to have some degree of flexibility, but without loss of identity. For this reason I created two distinct versions of the logo which can also be used in whatever single-colour variation works best in a given situation. My design also allows for the removal of the word ‘Fishing’ allowing Marina to retain her identity when being represented outside the sphere of fly fishing.
My inspiration for this logo was the London fashion houses and one of the most famous salmon flies, the Green Highlander.


Business Cards
I have a thing about business cards and that’s that they’re usually a bit formulaic which can cause them to lack impact with your clients. So, when I was asked to design this one I was delighted to be given the brief: Make it funky!
And here it is, a funky design, the front of which is based on her favourite camo fishing cap and the reverse is based on one of her sponsor’s fly boxes.
If you’re not a fly fisher then these points will be lost on you, but her clients most definitely know what they’re looking. These business cards have become a talking point and people are asking for more than one so that they can keep one safe and undamaged.
It’s safe to say they’re a hit!

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