Ke Fitness: Logo design

This logo was designed for Personal Trainer Kirsty Edwards who wanted a professional logo for her new business venture, KE Fitness. As is the case with many modern logos it needed to work across a wide spectrum, from small social media icons to a large vehicle graphic and everything in-between, while remaining clear and legible.
It was also important that her logo would appeal to anyone looking to improve their fitness and not suggest a bias to one group or another, such as runners, bodybuilders or gym enthusiasts. The colour scheme was chosen to reflect the friendly character of the product it represents, Kirsty Edwards.