Jerkbaitmania: Logo Design

This project was both fun and challenging due to the versatility demanded from this logo.
The company supplies custom-made fishing lures and fly fishing materials for those fishing for predatory fish species around the world in both fresh and saltwater.
Selling to both retail and wholesale, the logo needed to stand out from the fairly generically designed logos seen in this competitive market - mainly Canada. the USA and Scandinavia - whilst still being relevant to the business and its offerings.
Due to the many different product packages, labels, banners, T shirts, caps and stickers that it will appear on I needed to create three layouts, in various colour schemes, without loss of identity. The design also allows for elements of it to be used for the various profile and icon images across social media.
Below are the results and, as my client put said, ‘You’ve nailed it!’.