After two years of trading Cycology Bikes decided to promote their business by creating their own race team to compete in road, mountain bike and triathlon races.
For this they needed a full range of team kit designed, which would also be sold through their store.
This meant that the kit had to appeal to road cyclists, mountain bikers and triathletes as well as their customers. As a good number of their customers might not be racing it was important they wouldn’t feel like mobile bill boards when wearing it.
We would also need the clothing to be of such quality that it would cope with the demands put upon it by the race team, and also compare favourably with the other clothing brands on offer in the store.
From a design point it would need to communicate the quality and high retail standards that Cycology Bikes are known for through a clean and classy design.

Cycology Bikes Team kit design-creation Tarn Graphics

Photos, courtesy of Impsport.