Clear Point Bookkeeping: Logo Design

Clear Point Bookkeeping was a brand new start-up business. As such there was little with which to form a brief, other than the company’s aspirations.
However, whilst accounting may not be seen as the most exciting of businesses - mainly thanks to Monty Python - there’s no reason for it not to be represented by a fresh and contemporary logo.
With the name Clear Point, and the business being bookkeeping, I felt this logo needed to be crisp, clean, very legible and professional looking, but with the added splash of colour of the dot, or ‘point’. The four different colours allow for some versatility as well as being used as an internal colour coded system.

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