Plug Life is a business devoted to ultra light and micro lure fishing and sources its handmade stock from artisans all over Europe and Scandinavia.
This was a really fun project to work on as my client had a very clear idea of what his logo would stand for and the many ways he planned to use it, but only a vague idea of how it might look.
Although based in Finland, he came to me via a referral from within the fishing industry in the UK and was keen for me to offer-up as many ideas as possible.
With pencil in-hand I got sketching, and after a few weeks we had the final design; with the four colours variations representing a rudd, blue roach, perch and natural roach.

Plug Life logo design